Ad campaign settings

What is an Internal Ad Campaign

What is the difference between CPM and CPC?

Do I need to choose CPM or CPC campaign type?

Which ad formats can I use?

What size of image ads should I use?

What is Budget pacing

Which targeting options can I choose?

Should I buy traffic from other countries/websites?

What bid should I set for traffic from other countries/websites?

What is Frequency capping?